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Purplle clocks 43% growth in FY24 profits to Rs 680 crore, trims reduction by 46%, ET Retail

.Manish Taneja, cofounder as well as chief executive officer, PurplleBeauty retailer Purplle submitted a 43% rise in operating earnings to Rs 680 crore for the financial year finished March 31, 2024, coming from Rs 475 crore in FY23. The business's combined bottom line tightened by 46% to Rs 124 crore coming from Rs 230 crore a year ago. Overall expenses increased to Rs 850 crore in FY24 coming from Rs 738 crore a year earlier. A substantial volume of the expenditure was attributed to employee benefit expenditures which rose to Rs 191 crore from Rs 170 crore.The purchase of stock-in-trade raised to Rs 124 crore coming from Rs 102 crore, while other costs rose to Rs 501 crore from Rs 453 crore. On July 1, ET disclosed that the Mumbai-based company raised Rs 1,000 crore ($ 120 million) in a funding around led through self-governed fund Abu Dhabi Assets Authority (ADIA), valuing the unicorn at $1.3 billion. Indian household offices took part as new shareholders, with first angel real estate investors as well as existing underwriters including Goldman Sachs and Verlinvest somewhat offering stakes.The company had actually also declared its own biggest employee supply ownership planning (Esop) buyback programme to supply liquidity of Rs 50 crore to its own employees.Purplle, which was actually started by Manish Taneja as well as Rahul Dashboard in 2012, takes on the likes of Nykaa and Glucose Make-ups. Taneja had connected the continued real estate investor interest to good company growth.The startup, which is actually supported by financiers including Premji Invest as well as Manipal team main Ranjan Pai, intends to keep its technology-first method as it aims to grow its own presence in tier-II as well as tier-III metropolitan areas.
Published On Sep 12, 2024 at 08:56 AM IST.




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