.New Delhi: Reliance Retail intends to stretch Superdry into the athleisure section which will put it in direct competition along with leading activewear labels like Nike, Adidas as well as Asics.Last year, the British style brand name had actually tattooed a shared project agreement with Dependence Brands for the sale of Superdry's intellectual property assets in India, Sri Lanka, as well as Bangladesh for u20a4 40 thousand (virtually 405 crore back then). Superdry's foray into the athleisure segment in India will certainly be a very first for the company internationally, with a number of outlets set to level throughout India. Originally, the provider will certainly market garments, and also later shoes after safeguarding BIS accreditation." The provider has been servicing a retail layout for athleisure products, which has actually observed a surge popular considering that the pandemic. It may take in French store Decathlon additionally along with sizable layout retail stores, while Superdry sporting activities are going to be actually mid-size establishments," stated a shopping center operator knowledgeable about the development.Reliance Retail performed certainly not react to ET's queries.Sales of leading sports brands have run previously 2 years, steered by raising recognition regarding exercise and also climbing need for athleisure wear and tear. With a population of greater than 1.4 billion, India is among the fastest-growing and also most extensive worldwide markets for sports wear and shoes companies.Most worldwide labels have actually been around in the nation for greater than two decades and have developed with partnerships along with cricket as well as other sporting tasks. The newer contestants, having said that, have been actually positioning themselves as relaxed way of life and also routine sportswear brand names. India is actually seeing enhancing enthusiasm in sporting activities such as kabaddi, football, volleyball, hockey as well as badminton.Superdry got into the country in 2012 in relationship with Dependence Brands, a project of Reliance Retail Ventures Ltd (RRVL). RRVL has relationships with private style companies in sections like luxurious, bridge-to-luxury and also high-premium and also high-street way of life including Armani Swap, Burberry, Bally, Canali, Diesel-powered, Fuel, Hugo Employer, Hamleys and also Jimmy Choo, Valentino as well as Balenciaga for the Indian market. Dependence Brands also obtained plaything merchant Hamleys in 2019.
Posted On Aug 3, 2024 at 09:31 AM IST.
Participate in the neighborhood of 2M+ market experts.Subscribe to our e-newsletter to get latest understandings & evaluation.
Install ETRetail Application.Receive Realtime updates.Save your much-loved short articles.
Check to download Application.