.New Delhi: Boldfit, a direct-to-consumer (D2C) physical fitness brand has actually onboarded Indian cricketer KL Rahul as a label ambassador and also an entrepreneur in the business, it shared with ETRetail.Without divulging the exact percent of risk the cricketer has actually taken, the company mentioned it is a considerable as well as key investment.This collaboration strives to make use of KL's immense popularity, particularly among youth as well as exercise enthusiasts, to extend Boldfit's dip low compertition markets and demographics throughout India.Sharing about the brand's growth programs, Pallav Bihani, founder and CEO of the company claimed, "Our team are going all-in on expanding our activewear as well as footwear classifications, which are actually readied to redefine the health and fitness market. These segments are our potential growth engines." Currently, exercise and doing yoga add-ons drive the majority of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C label obtained a profits of Rs 73 crore. With important projects as well as this collaboration, the company targets to get to a revenue of Rs five hundred crore through FY26. Established in 2018, it currently provides over 1 crore customers annually and also strives to increase this grasp to 5 crore through this relationship. Additionally, it is enhancing its own supply chain framework to guarantee quick delivery and also regular item availability.Looking forward, the D2C start-up counts on a spurt in internet web traffic, social networks engagement, and much higher sales across our front runner classifications.
Posted On Aug 1, 2024 at 10:46 PM IST.
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